The Rosé Revolution, a global campaign aimed at promoting Rosés, is on again. Starting November 10 this year and running through until April 2012, the campaign involves live events and tastings, and most importantly the use of social media to spread the word.
Everyone is encouraged to hit twitter for one of the largest social media events. On November 30 last year, the #RoséRev hashtag was the top in Australia.
As well as this, winemakers are encouraged to join in the campaign by hosting their own Rosé Revolution event.
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