THE COFFEE INDUSTRY RETURNS FOR MICE2015

Screen shot 2014-09-24 at 1.28.06 PMMelbourne will once again be in the spotlight as the country’s coffee capital in 2015. The Melbourne International Coffee Expo (MICE) will take place 13 – 15 March at the Royal Melbourne Showgrounds for the fourth year running.

The new schedule allows MICE to fall within the Melbourne Food and Wine Festival time-frame, allowing the coffee industry to join Melbourne’s restaurants, cafés, breweries and wineries in celebrating Melbourne’s dynamic food and beverage culture.
The Grand Pavilion will be re-formatted in 2015 to bring more exhibition stands into the main hall, allowing for even more business engagement under one roof. With such a strong line-up already confirmed, 70 per cent of exhibition floor space has been sold.

PURA Milk and Cafetto will return for their fourth consecutive year as Platinum Sponsors and supporters of MICE.

PURA Milk, the preferred milk of Australian baristas, has been a strong supporter of the Australian coffee and café industry.Investing heavily in product quality, delivery capability and supporting the development of the barista profession, PURA has been at the forefront of coffee’s growth in Australia for the past 12 years. LION (owners of the PURA brand) has demonstrated a continuing commitment to coffee businesses by supporting the industry’s associations, events, competitions, professional development and training.

Cafetto is an Australian-owned and operated coffee equipment cleaning supplier. The Cafetto team have continued to work closely with industry professionals to develop innovative products that support equipment suppliers, roasters, café owners and baristas. The result is improved delivery of high-quality coffee. Demonstrating a passionate commitment to the coffee industry for more than a decade, we are delighted to once again have the support of Cafetto for MICE2015.

Joining Cafetto and PURA as Platinum Sponsors is Huhtamaki. This cup and packing supplier works closely with coffee professionals to provide outstanding delivery systems for Australia’s coffee consumers. BeanScene Magazine will also join the Platinum Sponsor team in 2015. Supporting sponsors include BRITA (official water sponsor), Sensory Lab (brew bar sponsor), Dairy Farmers and Vitasoy.